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Click on dates to see chronology:
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| The Chronology |
1920 - Vittorio Alinari cedes the firm, the photographic fund of 62,000 plates, and the trademark to a group of nobles, intellectuals and entrepreneurs. Among those who subscribe to the capital - for the fabulous sum of 2.5 million gold lire of the time - are names such as Antinori, Guicciardini, Supino, Murray, Ojetti, the Bank of Florence, etc. This is the first European
"public company" in the field of culture: the Fratelli Alinari I.D.E.A. (Istituto di Edizioni Artistiche) S.p.A., presided over for many years by Baron Luigi Ricasoli.
1922 - Fratelli Alinari I.D.E.A. is a member of the Touring Club Italiano with which a rapport of collaboration will begin in 1956, with campaigns in Lombardy and Piedmont followed by a campaign in Rome and environs in 1959. In 1994 Fratelli Alinari takes over the management with exclusive rights worldwide of the Photographic Archives of the Touring Club Italiano, transferring their entire photographic 'corpus' of 450,000 pictures to microfiche. Many of these are now on-line.
1923 - The photographic campaigns on various topics continue. The increase in the production of collotypes and direct color photographs leads to the publication of the catalogue
"Foto dirette a colori F.D.C. eseguite col metodo dell'Ing. Arturo
Alinari".
1935 / 1940 - At the beginning of the 1930s the depression triggered by events on Wall Street once more affects the entire world, including the market for photographs and reproductions of works of art in Italy. Many of the shareholders of Fratelli Alinari I.D.E.A. decide to sell their shares, which are picked up by Raffaele Mattioli, an illustrious banker who was particularly important for Italian culture in those years. He passes these shares on to Senator Vittorio Cini or societies controlled by him that become part of the Alinari corporate group, where they control almost the total amount of shareholding capital.
1940 - A new addition to the catalogue is published, which by now lists 85,000 plates, 1000 direct color photographs and 2,500 great master drawings reproduced in collotype. The Mannelli photographic fund of around 4,200 plates is acquired.
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